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Delicious Treats
Custom Cake Business,
San Diego, CA
UX design | UX research
About
Delicious Treats is a small business. The main goal of having a website was:
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Display of artwork to attract new customers.
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Enhance visibility.
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Provide seamless access to information for customers.
My role and responsibility
Tools
UX Designer
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User research
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Creating user flows
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Creating wireframes
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Iterative design refinements
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Building a website on WIX platform
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Website maintenance
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Hand sketching user flows and site map
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Hand-sketched low-fidelity wire frames
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Figma for Mockups and high fidelity prototype
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User research: creating personas and user flows
Information architecture to decide on site map and moodboard to determine color scheme and typography.
Visit website at www.delicioustreats.net
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Increased online presence.
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Increase in customer reach and in business revenue.
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Decrease in the amount of back and forth communication resulting in increased productive time.
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Decrease in frequently asked questions
Business outcomes:
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